15 years at the intersection of data, identity, and growth — from award-winning advertising to building the infrastructure that powers modern marketing at scale.
I grew up in Washington, DC, built a career at the hardest edges of marketing — where data strategy, identity resolution, and real accountability for outcomes collide. I've worked inside some of the country's largest organizations and helped them rethink what modern marketing infrastructure actually looks like.
Before the world cared about identity graphs and clean rooms, I was building them. At JPMorgan Chase, I ran in-house paid media and stood up the advanced media capability from scratch. At Capgemini, I lead a practice focused on Commerce Media Networks and data-driven marketing transformation for financial institutions.
I also spent years in cause marketing at the truth® campaign — one of the most decorated public health campaigns in U.S. history — where I won an Emmy and a room full of other awards for work that actually moved the needle on teen smoking rates.
Outside of client work, I build things: Favatas SignalWorks, my independent consulting practice, and Ticker Signals, a platform tracking congressional stock trades in real time.
For consulting inquiries, speaking engagements, or just to connect — reach out directly or use the form.
linkedin.com/in/favatas signalworx.io — consulting